7 Instagrammers to Follow to Inspire Your Zero Waste Journey


Whenever I’m trying to change a new habit or build a new routine, I like to add it to my Instagram. If I’m trying to eat less sugar, I follow sugar-free chefs. If I’m trying to meditate more, I follow hashtags on meditation. And if I’m trying to cut my plastic use, I follow Instagrammers who are trying to be zero waste.

I find that following Instagrammers not only encourages me each day, but they give me new ideas. If I haven’t considered doing something a certain way, they show me how it’s done.

I love that these Instagrammers are flawed, real people just trying to change their world and be an example for others for how to try it.

This matters, even more, when it comes to role models around reducing plastic use. The complete 100% “zero waste” is virtually impossible to do in the real world, and I love that these Instagrammers share stories not only of their successes but when they fail, too. I love how they use the times they do encounter plastic as learning for what to think about for next time and to come up with strategies to counter it.

Here’s a rundown of some of the zero waste Instagrammers that I absolutely love, which keep inspire me to continue cutting down my plastic use.

Biome Eco Stores - Zero Waste, Toxin Free, Ethical Choices

A few Instagrammers changing the world

@going.zero.waste | Kathryn Kellogg

It’s no surprise why Kathryn has a massive following. She shares practical tips each day about the things she does to work on cutting her plastic use every day. She’s based in California.

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I got some weird looks as I loaded 25 bagels into a MASSIVE cloth bag. The looks got even weirder when I posed to take a picture with my haul. 🥯🥯🥯 Sometimes, you do kooky things when you're trying to avoid plastic. I mean this bag is the size of a toddler. 👶 I could have chosen something a little more discreet. 🙈 And, while some people may have thought I was a weirdo, I like to think a handful of people were inspired by my massive bagel bag. . . When you bring your own container, bags, ask for no straw and do things slightly different than society. You're bringing a little bit of awareness to those around you. . It's good. Be different. Be kooky.  Cause no one ever changed the world being the same as everyone else. ❤️❤️ . . Since this is one of the most outlandish things I've done to avoid plastic… I'm dying to know, what kooky things you've done in the name of #zerowaste? #GoingZeroWaste . . #zerowastefood #plasticfree #ecofriendly #gogreen #sustainability #simpleliving #simplicity

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@rocket_science | Anita Vandyke

Anita Vandyke is a complete hero – not only is she a zero waste advocate, she’s written a book – but she’s doing it while she’s got a baby! For those who want some inspiration as to how to maintain a plastic-reduced life with young ones, she is it. Bonus: She’s also Aussie!

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#ActivistApril – TIP 13: Walk the talk. • A lot of people have written to me asking about how to convince their loved ones to live a more zero waste life. My advice is to lead by example. You see, convincing someone is a waste of your time and energy, most people will argue with you and the negative cycle repeats itself. • I lead by example. I walk my talk. I quietly do my thing and if people ask about it, I am more than happy to share. Once they see you living an eco-luxe life without deprivation, they soon realise it’s not that hard. People who are willing to change will come to you for advice. • Here is my daughter and I, both wearing totally secondhand outfits. I plan to walk the talk with my daughter and hope that she will love the planet as much as I do.

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@_wastelandrebel_ | Shia Su

Shia Su shares her plastic-free hauls and zero waste tips on her Instagram, with great tips for upcycling. She also shares gorgeous pictures of her zero waste grocery haul which are a marvel.

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This is our vegan and almost completely #plasticfree #zerowaste advent calendar!! Whoohoo!! 😎🎉 • Well, like many people on this planet Hanno and I don’t actually celebrate Christmas. So we usually only have an advent calendar if it was gifted to us. • This year, we got a hand-crafted, vegan refillable advent calendar after our #TrashTalk at @ruhrunibochum hosted by @astarub 💕!! They even said they tried to keep the look as well as the content as neutral as possible and not too “Christmassy” because they didn’t just want to assume we were Christian ❤️! • This means so much to me in particular because most people around me just assume everyone celebrates Christmas. Well, we kind of did, but only because growing up, my immigrant family was hardly ever able to get days off to celebrate the holidays important to us like Lunar New Year. So my very pragmatic parents just made Christmas our obligatory family fun time 😝. And one year, my Christmas present was a book on traditional Chinese holidays 😂. • Back to the calendar! It consists of twigs, fabric scraps hand-sewn (!) into bags, and compostable linen strings. So it can either be refilled, or completely reused 💚! • It is filled with: ► Vegan chocolate ► Seeds (non invasive herbs like thyme, oregano, rosemary, etc.) ► An escape room coupon ► Homemade scented oils (in reused plastic bottles, hence not completely plastic-free, but definitely ZW in my book 😉) ► Teas ► A small snow globe ► A small towel ► Spices • Yes, I’ve already “unboxed” the whole advent calendar 🙈. But only to make a youtube video to spread some inspiration 😇🤪, nothing to do with curiosity AT ALL! • 👉 Link to more holiday tips in bio, the video is in German tho

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@howtosavetheworldpodcast | How To Save The World Podcast

Meghan and Jaimie who create the How To Save The World Podcast are a burst of sunshine. They create really inspiring, actionable advice on how to cut plastic from your life is accessible and inspiring ways. Full of real-world research and a fun approach, their Insta is just as amazing.

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Peep my friends, specifically @p.r.designing in this case, who not only understand my aesthetic values, but also my moral values, and get me amazing second hand housewarming gifts accordingly! This is a vintage copper ice bucket that I will be adding to my bar collection at home and I can’t wait to use it 🍸 What are some other second hand bar items I have, you ask? Moscow mule mugs, bar tools, garnish skewers, glasses, and ceramic dishes for displays! We often feel like we need to buy new things of great value, but used items already have great value and by utilizing them further we not only prevent resource consumption and emissions and waste, but we also breathe new meaning into the materials and allow them to live a second or third or fourth life. Use what you have, only buy what you need, mend what is broken, and refuse unnecessary items (especially difficult to remember this time of year). OK! With all that being said, I fly to Ohio tomorrow to enjoy time with family and I’ll be signing off for the holidays. We will be back in the New Year with new episodes, new tips and tricks, new posts and new content and until then, we send you all love and wish you well 💫

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@1millionwomen | One Million Women

A US-based account, this is an account designed to rally women around the world to tackle climate change. This is another one with lots of daily tips and inspiration for how to reduce how much plastic you bring into your life.

@makesmthing | Make Smthng

We often talk about ‘recycle’ when we talk about the three Rs of ‘reduce, reuse, recycle’. This account has a huge focus on ‘reuse’! It’s full of great tips on how to upcycle and DIY.

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Fashion Revolution Week is almost over. We want to end this inspiring week with a short tutorial about how to sew on a button. 😊⁣ .⁣ @wilson_oryema⁣ shows how to do it. By the way – he sews his first button here. Looks pretty easy, right? Guess what – it is!⁣ 😁⁣ .⁣ All you need is a thread, optionally some scissors (otherwiese use your teeth to cut the thread), a needle and for sure, the button. Oh, and about 5 minutes of your time. However, you will be able to do it faster after the first time.⁣ .⁣ 👀⁣Watch the full video on YouTube (link in bio).⁣ .⁣ .⁣ Video @fash_rev⁣ .⁣ .⁣ .⁣ ⁣#fashionrevolution #fashionrevolutionweek #fashionrevolutionaries #fashrev #fashionrev #fashion #revolution #revolutionary #whomademyclothes #imadeyourclothes #fashionindustry #textileindustrie #sustainable #sustainablefashion #ethicalfashion #slowfashion #fairfashion #activism #activists #howtosewabutton #easy #motivation #inspiration #makesmthng #makechangenow #bethechange⁣

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@Jesswithless | Jess with Less

Fast fashion is one of the biggest industries which damage our environment. Breaking from routines of buying new clothes is a simple way we can make a difference. Jess is a fashion instagrammer who just wears fashion from op shops (or thrift shops in the US!) or sustainably-produced fashion.

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100% secondhand outfit ✌🏼 ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ 90s ribbed oatmeal cardigan that I had to soak in white vinegar since is smelled and and had stains, now it’s smells and looks brand new! ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ Vintage painters pants that I had the waist take in professionally ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ Square tortoise shell handled purse that looks like it cost $$$ but really it’s was $5 ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ And lastly my prized @maraisusa shoes that I got for the 1/3 of the price off @depop last year What’s something awesome you’ve scored secondhand recently?

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DIY inspo

If you’re looking reduce your plastic waste, get inspired and follow some of these Instagrammers, or find others you love. The #zerowaste hashtag is a great place to start browsing!

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